2021 / Mountain Equipment Company
Countdown to camping
Coming off the backs of a Covid-affected 2020 camping season, MEC started the countdown to camping early in 2021 to build up excitement and anticipation and help get people prepared for the upcoming season. I created a fun and bright branding for this campaign and illustrated graphics for storefronts across Canada as well as our marketing channels.
ROLE
Design lead
Graphic design
Illustration
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Our social activation
To drive home the hype for camping, we created a social contest. I designed the branding and design system which included illustrations, colour palette and type treatment which were pulled together into a toolkit for our social media team to leverage. I wanted this to look visually distinct so as to stand out on our social channels but could also live together with the rest of the camping collateral.
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Art director: Brock Ellis
Writer: Karen Benson
Social media: Sarah Oehm
Marketing specialist: Joyce Chua