2021 / Vancouver Chinatown Foundation

A Taste of Chinatown

Due to covid-19, traffic and revenue to Chinatown and their shop owners was on a downward trend. With a quick 3-day turnaround from being briefed to in-market, the VCF and I created A Taste of Chinatown, a culinary event that aimed to increase awareness of Chinatown as a culinary destination for the Lunar New Year weekend.

I created an eye-catching branding identity rooted in Chinese symbolism, which came to life in a rollout of store posters, a walking map, stickers and social media content. The event gained a lot of interested on social media and the restaurant and store owners reported a significant increase in traffic as word spread throughout the weekend.

ROLE

Art direction
Branding identity
Illustration