2021 / MEC

Membership refresh

In the lead up to MEC’s logo relaunch in mid-2021, I designed the visual direction for the communication of their membership benefits and the launch of the Outdoor Impact program. This included the “Members get more” branded lockup and an accompanying icon system to communicate our brand offering.

ROLE

Art Direction
Graphic Design
Illustration

I illustrated a series of icons for various parts of the campaigns including favourite brands, online appointments, environmental impact, risk-free shipping and workshops and events.